This story was so much cooler when I thought the Woolworth's in question was the now-defunct F.W. Woolworth 5-and-dime company (Woolworth's makes a comeback, only to be quashed by Apple), but it turns out the Apple is suing an Australian supermarket with the same name.
I'm an Apple fan, but I can't deny that the Mac-maker's basis for the suit -- that "consumers may not be able to differentiate between the two brands" -- seems silly:
"The supermarket points out that it has absolutely no plans to launch a phone that doesn’t work properly and that its logo is clearly a stylized letter W rather than a rip-off of the Beatles Apple Corps logo – sorry, iPhone maker’s logo."
